(Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss

characters ↠ Salt Sugar Fat How the Food Giants Hooked Us 108 By manipulating its chemical structure He unearths marketing techniues taken straight from tobacco company playbooks to redirect concerns about the health risks of products He talks to concerned executives who explain that they could never produce truly healthy alternatives to their products even if serious regulation became a reality Simply put the industry itself would cease to exist without salt sugar and fat. A fascinating in depth and well researched look at the processed food industry I recommend this for anyone who buys food at a grocery or convenience store aka everyone I read this book hoping to learn about processed foods and how to avoid them and I definitely got what I was looking for Before reading this I was trying to avoid processed foods and this book has helped increase that resolve as well as educated me on how to do it It is absolutely amazing and frightening how many processed foods some of which I remember fondly like Capri Sun have enough saltsugarfat to easily account for a uarter or half of your daily recommended limit This makes it super easy to go way over and the result is unhealthy fat AmericansOne of the powerful things of this book was that Moss went deep into the food industry to really understand the dynamics at play He didn t just demonize them for making the US one of the fattest countries in the world He interviewed dozens of insiders current and retired to get their perspectives And the bottom line is scary The food industry has zero incentive to produce healthier food Because the high calorie food that they make that is stuffed with salt sugar and fat sells really well It s tasty and convenient and cheap and people buy whats tasty and have no time or money to make or buy healthier options And when the industry has tried to reduce the salt sugar or fat every time they find that it doesn t sell as well Sure they have made some incremental improvements here and there but by and large the grocery store is a scary place if you don t want to vastly exceed your daily caloric intake It seems clear to me that things will never get better without government intervention something that Moss also concludes in the book Trying to understand a food label is impossible for most people as 1 you have to know by heart the daily recommended values for calories salt sugar and fat and 2 you have to do math to figure out how many servings you are eating Doing both of these just won t happen for 99% of the population and thus we are where we are We cannot rely on the food industry to make healthier products we have make them do so by choosing with our wallets In my opinion the FDA or someone in the government needs to get a good designer to fix food labels and get them to a state where any American can easily look at them and go oh my gosh this can of pasta sauce will account for a uarter of my daily recommended caloricproteinfatsugar intake if I eat it Maybe some startup can combine a phone camera and some image recognition to do this The right organization to drive this is the FDA but they are not actingSo why doesn t the government act to prevent the obesity epidemic and yes that word is appropriate Moss spends a bit of time in the book examining this uestion interviewing people at the FDA and the Dept of Agriculture His conclusion is that they aren t incentivized or enabled to act The food industry is well capitalized and has for some inescapable reason to me been able to fight every report of how bad their products are Regulation is a tricky subject in America but it seems that even the role of getting information to Americans about how to protect their health is completely broken One of the interesting things I learned from the book is how sophisticated the food industry is in marketing their products Their segmentation is impressive and they find the right products messages and mediums for each segment They have learned to be on top of trends and perform slight of hand tricks with ease For instance Americans initially loved their breakfasted cereals when marketed using the word sugar When people finally caught on that many of these were 50 70% sugar the industry changed their marketing to promote other aspects and removed the word sugar Sugar Frosted Flakes became Frosted Flakes Same thing for low salt or low fat or includes some vitamin or nutrient trends This is good to know if you are in the grocery store as they still use these tricks If a product is low sugar it s probably high in fat andor salt and same for low fat or low salt Or they will pick a nutrient or vitamin and promote that to hide the high amounts of salt sugar fat for instance Tang was marketed as having lots of Vitamin C but was and is really bad for you One of the biggest trends that led to processed food in the past 40 years is summed up by the word convenience That s been a big part of the food industries marketing tactics and it s worked Life has become increasingly busy and complex and we don t have time to go to work and shop for and cook a healthy meal An aspect of this that I hadn t thought about is the rise of dual working families we have gone from 50% of women in the workforce in 1970 to 80% today Families simply don t have time when both parents work to spend hours cooking when they get home Thus convenience or foods that are easy to buy and make have risen drastically in that timeframe Emotionally I could see how this marketing worked on me as a kid Hearing about products that I used to eat and remembered fondly was kind of sad Capri Sun lunchables hot pockets are just a few such examples mentioned in the book none of which is particularly good for youThe most damning evidence Moss finds is that none of the executives or insiders he talked to eat their own dogfood In fact they all have diets that explicitly prohibit it I think that s very telling Overall I think book will open your eyes to the battlefield for space and attention that goes on in the grocery store and to pay attention to the labels That s a big educational process but one which everyone needs to learn how to do We need to force the food industry to stop producing foods that are unhealthy by stopping buying them

characters Salt Sugar Fat How the Food Giants Hooked UsSalt Sugar Fat How the Food Giants Hooked Us

characters ↠ Salt Sugar Fat How the Food Giants Hooked Us 108 Every year the average American eats 33 pounds of cheese and 70 pounds of sugar They ingest 8500 milligrams of salt a day double the recommended amount almost none of which comes from salt shakers It comes from processed food an industry that hauls in 1 trillion in annual sales In Salt Sugar Fat Pulitzer Prize winning investigative reporter Michael Moss shows how this happened Featuring examples from some of the. Probably like most of you I thought Michael Moss s Salt Sugar Fat would be about how these ingredients are not good for us how to eliminate them from our diets and perhaps a few recipes to get us started I was wrong This book is far fascinating than that It s a well written in depth look at the food industry and how the products we all know came into being and developed over the years It names companies like Kellogg s Kraft Campbell s and the soft drink giants that produce Coke Pepsi and even Dr Pepper as well as otherDid you know that the amount of sugar and cheese that we each eat today has tripled since 1970 No wonder there is an obesity epidemic today I was very interested in the story of how the US Government was responsible for the increase in cheese production how the excess was stored and how it finally made it s way into a lot of everyday foods as time went by There are stories about the science behind product development and how advertising and product placement get our attention and get us to buy One thing became very clear and that is that processed foods could not exist without salt sugar or fat Even some of the people who used to work for these companies now know that in order to avoid these substances they also have to avoid the very foods those companies produce While I do a lot of my own baking and seldom buy convenience foods I m starting to think the cans and boxes that are currently in my house may be greatly reduced in the future I will likely make of my own soups and salad dressings and maybe even bread in the futureI think this is an important piece of literature that will withstand the test of time and will likely be a great reference book about the food industry for many years to come It s a thick book over 400 pages but not difficult reading It will be available for purchase March 12 2013 Look for it when the time comes I think everyone should read it

Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss

characters ↠ Salt Sugar Fat How the Food Giants Hooked Us 108 Most recognizable and profitable companies and brands of the last half century including Kraft Coca Cola Lunchables Kellogg Nestlé Oreos Cargill Capri Sun and many Moss’s explosive empowering narrative is grounded in meticulous often eye opening research He goes inside the labs where food scientists use cutting edge technology to calculate the bliss point of sugary beverages or enhance the mouth feel of fat. This book has me torn It does have a lot of in depth research and it makes a lot of interesting points But it demonizes some businesses and foods that I don t necessarily feel deserve it I love food and I know some of it is bad for me just like when I used to smoke I knew it was bad for me the whole time But it was my choice and I was not kidding myself that I was doing my body justice I like fast food and junk food but I try and eat it in moderation and I exercise when I can I know that the focus in this book is on people with kids who do not make smart choices and the businesses that take advantage of that But I think it is harsh to attack a business for trying to improve sales Sometimes making food better means adding salt sugar andor fat but what can you do it s what people wantSo while I didn t completely dislike this book I think it was very one sided Also I am not sure that very many of the people this book would need to reach ie people who eat fast food 3 meals a day and snacks the rest of the time are going to end up reading this book and changing their ways 400 repetitious pages is a hard way to make a point like this one I have a hard enough time getting people to read short e mailsAll this book made me want to do is eat foodUpdate 5272016 Just noticed that I forgot to mention this is a Scott Brick audio that made the experience worth it


10 thoughts on “(Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

  1. says: characters Salt Sugar Fat How the Food Giants Hooked Us (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Michael Moss ↠ 8 Download

    Michael Moss ↠ 8 Download Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss I can honestly say I am one of the first people on the planet to have eaten a Chicken Mc Nugget This is my dad a few years backHe is a mechanical engineer and a total genius Before I was born my dad had to find a job to support his family they already had my older sister My parents wanted to stay near family so dad started

  2. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

    (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Probably like most of you I thought Michael Moss's Salt Sugar Fat would be about how these ingredients are not good for us how to eliminate them from our diets and perhaps a few recipes to get us started I was wrong This book is far fascinating than that It's a well written in depth look at the food industry and how the products we all know came into being and developed over the years It names companies like Kellogg's Kraft Campbell's and t

  3. says: characters Salt Sugar Fat How the Food Giants Hooked Us (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Michael Moss ↠ 8 Download

    (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss I've read a number of books on food and the food industry What to Eat In Defense of Food An Eater's Manifesto; this is one of my favorites Rather than vilifying the food industry en masse the author takes the time to understand the point of view of industry insiders especially the scientists that craft our processed food These people do not come across as evil or uncaring but just highly motivated to do their jobs well for reas

  4. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss

    characters Salt Sugar Fat How the Food Giants Hooked Us (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss This book has me torn It does have a lot of in depth research and it makes a lot of interesting points But it demonizes some businesses and foods that I don't necessarily feel deserve it I love food and I know some of it is bad for me just like when I used to smoke I knew it was bad for me the whole time But it was my choice and I was not

  5. says: Michael Moss ↠ 8 Download Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

    characters Salt Sugar Fat How the Food Giants Hooked Us (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss Cynical people it's worse than you can even imagine Privacy infringements systematic exploitation of children and African Am

  6. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Michael Moss ↠ 8 Download Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss

    (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Once you read this book a trip to the grocery store will never be the same You will watch your fellow shoppers

  7. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

    (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Several years ago I developed a candida infection; my doctor urged me to give up all sugar products for at least

  8. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

    characters Salt Sugar Fat How the Food Giants Hooked Us (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss A fascinating in depth and well researched look at the processed food industry I recommend this for anyone who buys food at a grocery or convenience store aka everyone I read this book hoping to learn about proces

  9. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss characters Salt Sugar Fat How the Food Giants Hooked Us

    characters Salt Sugar Fat How the Food Giants Hooked Us Michael Moss ↠ 8 Download Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss Where I got the book my local libraryFood is weird At least it is nowadays Humans like variety; variety in food makes them eat Put science and industry at the service of variety and you getBe still my British heartThere are tens of thousands of different products in the average grocery store One thing I learned f

  10. says: (Salt Sugar Fat How the Food Giants Hooked Us) [PDF FREE] Í Michael Moss

    characters Salt Sugar Fat How the Food Giants Hooked Us Read ´ eBook, ePUB or Kindle PDF ↠ Michael Moss Michael Moss ↠ 8 Download “We rarely get in the situation where our body and brain are depleted of nutrients and are actually in need of replenishment Rather he discovered we are driven to eat by other forces in our lives Some of these are emotional needs while others reflect the pillars of processed food first and foremost taste followed by aroma appearance and texture“If you eat food you should read this book Sugar Salt Fat How the Food Gi

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  • Audible Audio
  • 15
  • Salt Sugar Fat How the Food Giants Hooked Us
  • Michael Moss
  • English
  • 10 April 2020
  • null